UPDATED: Even before the kickoff of Super Bowl XLIX, advertisers already started revealing their commercials for Game Day, in whole or as teasers. We've gathered the most notable examples of Big Game advertising here. Click through our gallery of commercials; you can advance by hitting the NEXT button in the upper right.
Then, come back after the game to join in our poll at the end of this gallery, to vote for which you think scores as this year's best (and worst) Super Bowl commercials.
And here they are ....
Toyota Camry: "How Great I Am"
The words are Muhammad Ali's. The action is from Amy Purdy, who lost both legs below the knee to bacterial meningitis when she was 19. Since then, she's snowboarded to a bronze medal at the Paralympics, was a contestant on "Dancing with the Stars," and authored a memoir. She also cofounded Adaptive Action Sports. Now watch her do her thing, exceptionally -- then go buy a Camry. [Agency: Saatchi & Saatchi LA]
Toyota: "My Bold Dad"
The only criticism of this elegantly written ad is its title: Told from the POV of a father who explains the importance of being a father, setting examples, making choices -- to get hurt rather than hurt -- and being there when needed, such as when you bring your now-grownup girl to the airport to fly far away from home. So how about "Being a Bold Dad"? Kleenex all around. [Agency: Saatchi & Saatchi LA]
Lexus NX: "Make Some Noise"
Stunning photography, editing and sound make for a snazzy, percussive spot that sells not goofy jokes or B-list celebrities, but a car. Directed by Dave Meyers, who was behind music videos by such artists as Katy Perry and Rhianna. [Agency: Walton Isaacson (making their Super Bowl debut)]