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How the personal is political: Women voters and the midterms

It's become conventional wisdom to say "women voters" are a key this year, and much of the Democrats' strategy has focused on trying to hold their advantage with them. But if the "women's vote" sounds like a very big group, that's because it is; in fact, it's more than half the electorate. So we have ask: which groups of women, in particular, may be up for grabs? And an even bigger question: what do pollsters find happening in women's lives that affects how they view politics?

In this installment of "Crunching the Numbers," CBS News' Anthony Salvanto talks with Celinda Lake, a key Democratic pollster on women voters and explores how, as Lake puts it, "the personal is political."

Previous editions of "Crunching the Numbers":

What if the swing voters aren't who you think?

"Can Congress Change?"