The fabulous red-hat ladies -- members of the largest women's social group in the world -- recently gathered at a convention in Laughlin, Nev., CBS News Correspondent Bill Whitaker reports. They're not volunteers, not raising money or seeking a cure to anything but boredom. Women of a certain age -- most are over 50 -- can just put on a bright red hat and join in.
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"It's a sisterhood," Annette Pope said.
"We get to dress in all our bling," Roberta Kresley said.
Marion Jones moved from big city San Diego to a small Arizona desert community when her husband retired.
"The Red Hat Society pretty much saved my life when I moved from California to Arizona," said Jones. "I didn't know anybody at all, and now I have so many friends."
Pope, of British Columbia, Canada, is in the sandwich generation, caring for an aging in-law and a daughter with special needs.
"If you just sit at home and feel sorry for yourself, that's no good," said Pope. "You've got to get out, and you've got to laugh."
The original mad hatter and founder, Sue Ellen Cooper, was inspired by a 1961 poem, "Warning", about a woman who vows to do her own thing when she gets older.
"I don't feel old, and I'm not done, and I'm not dead," Cooper said.
While it's a movement that not everyone understands, the Red Hat Society now has 70,000 members and 20,000 chapters in 26 countries, all coordinated from hat-quarters in Fullerton, Calif.
"Every club is different," society CEO Debra Granich said. "Some like teas. Some like going to the theater. Any woman can start a chapter."
Bertha Wheeler-Snyder, 63, started a chapter and brought along her 41-year-old daughter Janice Simmons-Rogers. Women under 50 wear pink hats.
"It keeps me young," said Simmons-Rogers. "It keeps her younger."
That's a neat hat trick at any age.