At the event, Shawn Layden, chairman of Sony Interactive Entertainment Worldwide Studios, announced that Sony's VR headset will be released Oct. 13 and will be priced at $399. The launch is significant in that more than 50 virtual reality video games will be available for the device.
Some of the bold-faced titles that attracted the most attention were "Star Wars: Battlefront VR" and "Batman: Arkham Knight."
This move positions Sony as a major and appealing player in the competitive VR space, especially given that its price tag is significantly lower than those of its competitors. For instance, the HTC Vive has a price set at $799, while the Oculus Rift will retail at $599.
Complete coverage of Sony's E3 highlights on CNET.