Soylent, the playfully named meal replacer that's taken off among the Silicon Valley set, has been banned in Canada because it's not real food -- at least not by Canada's standards.
The Canadian Food Inspection Agency told Soylent maker Rosa Foods that its products don't meet its standards for "meal replacement," CEO Rob Rhinehart wrote in a blog post. "Although we feel strongly that these requirements do not reflect the current understanding of human nutritional needs," he added, the company would comply and stop shipping Soylent into Canada.
Last year ittwo products after customers got sick.
Its name is a reference to the 1973 dystopian film "Soylent Green," in which overpopulation has forced humans to survive on fake food -- made from people.